Ananya Pande

🏦Building Fintech GTMs from Zero to Scale

Launched and scaled multiple fintech products — Pay in 3, superPaylater, and Secured Credit Cards — at Super.money (Flipkart Group).

• Built ecosystem partnerships with NBFCs (Smartcoin) and led tech migration with BharatX.
• Drove early GTM momentum by onboarding 12+ merchants within 2 weeks of relaunch, achieving ₹25Cr+ peak GMV.
• Designed collections & credit ops achieving 70% DPD0 recovery and <0.5% risk at DPD30.

🤝Scaling SaaS Partner Ecosystems

Built the Partnerships & GTM function at Bitespeed (PeakXV-backed) to accelerate Shopify merchant growth.

• Created the entire partner motion — outreach SOPs, co-marketing playbooks, and activation flows.
• Onboarded 40+ agency partners contributing $76K ARR within 2 months.
• Closed strategic product partnerships (ClickPost, Nector.io, Nitro) adding $150K ARR.
• Launched community-led partnerships that amplified brand share-of-voice in the D2C SaaS ecosystem.

💳Merchant & NBFC Integrations for BNPL Growth

At BharatX (YC W’22), built merchant and NBFC partnership frameworks powering white-labeled BNPL for 100+ D2C brands.

• Scaled merchant base 3x and annual disbursal 100x to ₹100Cr with <1% churn.
• Launched PG activation & cart recovery GTMs, boosting conversions by 89% and wallet share up to 100%.
• Partnered with founders on investor relations, credit ops, and strategic GTM planning.

🧩GTM & Channel Expansion for Consumer D2C

Led market expansion and partner-led growth for Naario, an organic F&B brand empowering home-based entrepreneurs.

• Built the Pune GTM playbook, achieving 80% MoM revenue and 400% order growth.
• Onboarded 23 offline and e-commerce partners, creating a repeatable partner acquisition process.

🌐Community, Content & Thought Leadership

Created growth flywheels rooted in content, community, and storytelling.

• Built a student ambassador network across 13 colleges for a secured credit card GTM (1.5K issuances in month one).
• Co-founded **The Honest Critique**, hosting 100+ experts on security, intelligence, and geopolitics.
• Drove 800K+ organic impressions for fintech products via Card Insider, Technofino, and targeted Reddit campaigns.

💡Venture, Mentorship & Social Impact

• VC Fellow (HireVC) and Climate Fellow (One Point Five Academy) — focused on early-stage investments and sustainability innovation.
• Mentor, Sheroes x Google WomenWill (2022–23) — supported women-led startups on GTM strategy.
• Co-founded *Covid All India Relief* — assisted 15,000+ individuals through distributed volunteer networks during the pandemic.